NASSM 2021 Conference Presentations
Thursday, June 3
“There’s No Crying in Baseball”: The Effect of Emotional Behavior and Gender on Athlete Brand Authenticity
8:30-8:50 AM.
Bo Yu, Texas A&M University; Gregg Bennett (Advisor), Texas A&M University; Hyun-Woo Lee (Advisor), Texas A&M University; and Natasha Brison (Advisor), Texas A&M University
Link : https://tamu.zoom.us/j/97405921435?pwd=NERCdWxVa3pkVEtSL01LWnRiOC9uZz09
Authenticity in Sport Organization Statements Towards Black Lives Matter and Social Justice
Zack Damon, University of Central Arkansas; Andrew C. Pickett, University of South Dakota; Nefertiti Walker, University of Massachusetts Amherst; Kwame Agyemang, The Ohio State University; Katie M. Brown, Texas Tech University; John Singer, Texas A&M University
11:15-11:35
Examining the Effects of Institutional Maintenance Work on Institutionalization in US Athletic Departments
2:30-3:30 PM
Calvin Nite, Texas A&M University; Sayvon Foster, Texas A&M University; and Matt Huml, University of Cincinnati
Link: https://drive.google.com/file/d/1fNzJlStEwZtagJ5m0yNOJWQg3cVsWhHL/view?usp=sharing
Multiple Levels of Social Connection: Impact of Social VR Experiences in Sports and Competitive Gaming
Hyun-Woo Lee, Texas A&M University; Natasha Brison, Texas A&M University
2:30-3:30 PM
Link: https://drive.google.com/file/d/1x9E7vmRQIVT7rP9tZxHLWlGZZEjwqsp6/view?usp=sharing
The Determinants of Muslim Women’s Pro-Sport Hijab Purchase Intention: Theory of Reasoned Action and Social Identity Perspective
Umer Hussain, Texas A&M University; George Cunningham (Advisor), Texas A&M University
2:30-3:30 PM
Link: https://drive.google.com/file/d/1b2YD-UbWbxyzY-60fB6XK0_8Qc4RXLQ2/view?usp=sharing
The Role of Physical Activity on COVID-19 Cases and Deaths: A State-Level Analysis
George Cunningham, Texas A&M University
2:30-3:30 PM
Link: https://drive.google.com/file/d/1ctabe4HG-byeyJqAydjkfDIYYBMGsJuU/view?usp=sharing
The Unbalanced Structure of College Football Causing Competitive (Im)balance: A Social Network Approach
Sanghoon Kim, Texas A&M University; Sangchul Park, Texas A&M University; Hyun-Woo Lee (Advisor), Texas A&M University
2:30-3:30 PM
Link: https://drive.google.com/file/d/1DwofsZxX-weDIYKPVYps-IvJNfQB6Km1/view?usp=sharing
Virtual Influencers as Endorsers? Examining the Interactions Between Consumers and Avatars on Instagram
Sarah Brown, Southern Methodist University; Natasha Brison (Advisor), Texas A&M University; Hyun-Woo Lee (Advisor), Texas A&M University; Gregg Bennett (Advisor), Texas A&M University
2:30-3:30 PM
Link: https://drive.google.com/file/d/1UVQRYho6Y2MfhDubYTCsSKIi-qqu4lIS/view?usp=sharing
A Scoping Review of LGBTQ+ Scholarship in Sport
George Cunningham, Texas A&M University; Sally Shaw, University of Otago
4:00-4:20 PM
Link: https://tamu.zoom.us/j/98015816863?pwd=ckUrRG02ZUdQZkRKZmZMYVhpOG5ZZz09
Passcode 785700
Friday, June 4
Coach as CEO: Developing a Work-Family Balance Taxonomy for Sport Executives
Shaina Dabbs, Elon University; Marlene Dixon, Texas A&M University; Jeffrey Graham, University of Tennessee at Knoxville
12:50-1:10 PM
Link: https://elon.zoom.us/j/93891805170?pwd=YlJtaWVtTEUwUTl3cEV2TG9SRmtIdz09
Body Image Perceptions of Post-Career Female Athletes: Implications for Sport Managers
Ashlyn Hardie, Texas A&M University; Kristi Oshiro, Belmont University; Marlene Dixon (Advisor), Texas A&M University
1:15-1:35 PM
Link: https://tamu.zoom.us/j/94862313938?pwd=N2JXcTkzcTZVWHkvY3Yydnh5WlFxUT09
Barriers to Prioritizing Environmental Sustainability in Collegiate Athletics
Lauren L. Lichterman, Texas A&M University; Brian P. McCullough (Advisor), Texas A&M University
2:05-3:05 PM
Link: https://drive.google.com/file/d/1GfWhDgF3cWNSKeYaoQHhDl0JLgfZb7Wo/view?usp=sharing
Digital Transformation of Traditional Sport: Examining Gamification and Motivations of Participation in Indoor Virtual Cycling
Craig Fulk, Texas A&M University; Calvin Nite (Advisor), Texas A&M University
2:05-3:05 PM
Link: https://drive.google.com/file/d/1dkoXdq8WlbdXxW86vXNbwBDkB5_qG_07/view?usp=sharing
Femvertising or Faux Feminism? A Critical Discourse Analysis of Sport Femvertising Campaigns
Zahra Sharifzadeh, Texas A&M University; Natasha Brison (Advisor), Texas A&M University; Gregg Bennett, Texas A&M University
2:05-3:05 PM
Link: https://drive.google.com/file/d/1GnXiF9sqye_g1663UivuxgY_BNS5M8or/view?usp=sharing
Gamification of Sport in Virtual Reality: Stimulating Uncertainty
Jun-Phil Uhm, Texas A&M University; Hyun-Woo Lee (Advisor), Texas A&M University
2:05-3:05 PM
Link: https://drive.google.com/file/d/1JrE4A4rdBnoEcL3ANkjtXQEBH5WjCBaw/view?usp=sharing
How New Updates Influence eSports Gamer’s Emotions
Chanwook Do, Texas A&M University; Hyun-Woo Lee (Advisor), Texas A&M University
2:05-3:05 PM
Link: https://drive.google.com/file/d/1sCV3Psi-b__QYytDMXg1R0BuDLTMyVA-/view?usp=sharing
Sport Consumers’ Adoption of Digital Ticketing: The Moderating Effect of Technology Readiness
Sanghoon Kim, Texas A&M University; Hoyeol Yu, Arkansas State University; Jun-Phil Uhm, Texas A&M University; Hyun-Woo Lee (Advisor), Texas A&M University
2:05-3:05
Link: https://drive.google.com/file/d/1pK9fL8b5HfeveezTqdIWmtzFNCWLYrgg/view?usp=sharing
Sport Contact as a Means to Reduce Islamophobia: FIFA World Cup 2022 Qatar
Umer Hussain, Texas A&M University; George Cunningham (Advisor), Texas A&M University
2:05-3:05 PM
Link: https://drive.google.com/file/d/1Xz7KzcbPbT0yk5LojHHpM90rb01bl9nM/view?usp=sharing
The Impact of Justice Perception in Non-Profit Sport Organization on Citizenship and Dysfunctional Behavior: The Intervening Role of Exchange Orientation
Sangchul Park, Texas A&M University; Calvin Nite (Advisor), Texas A&M University Hyun-Woo Lee (Advisor), Texas A&M University
2:05-3:05 PM
Link: https://drive.google.com/file/d/1AhTuYrgXeG-7Jud-2LUOW0jNK9pL3ybI/view?usp=sharing
The Surprising Impact of COVID-19 on Grassroots Sport Resource Creativity
Marlene Dixon, Texas A&M University; Ashlyn Hardie, Texas A&M University; Stacy Warner, East Carolina University; Arden Anderson, High Point University; Emmaculate Owiro, Highway of Hope; Dennis Orek, Highway of Hope
2:05-3:05
Link: https://drive.google.com/file/d/1LiP87BtPv7E9xaCbAaRcIZz0xkSdqUcm/view?usp=sharing
Environmental Sustainability Sponsorships: Examining the Organizational and Corporate Partner Financial Returns on Investment
Brian P. McCullough, Texas A&M University; Jonathan Casper, North Carolina State University; Danielle Smith, North Carolina State University
2:05-3:05
Link: https://tamu.zoom.us/j/91846245089?pwd=aUtpcWNSTmtKcFk2bTQvdXlmZDY0QT09
The Arborescent Model of Privilege: Critical Allyship in Sport Management
Daniel Springer, Texas A&M University; Sarah Stokowski (Advisor), Clemson University
2:05-3:05 PM
Saturday, June 5
The Arborescent Model of Privilege: Critical Allyship in Sport Management
Daniel Springer, Texas A&M University; Sarah Stokowski (Advisor), Clemson University
2:05-3:05 PM
A Theory of Institutional Shocks and Organizational Change in Sport
Ajhanai Newton, University of Connecticut; Charles D.T. Macaulay, University of Connecticut; Calvin Nite, Texas A&M University
3:50-4:50
Understanding Athlete Branding: A Scoping Review
Natasha Brison, Texas A&M University; Zahra Sharifzadeh, Texas A&M University
3:50-4:50 PM
A Different World: A Critical Race Reconceptualization of HBCU Athletics
Sayvon Foster, Texas A&M University; John Singer (Advisor), Texas A&M University
3:50-4:50 PM